Maximize Your Brand Exposure with Custom Outdoor Neon Signs: A Guide for Business Owners


Introduction to custom outdoor neon signs

As a business owner, it’s essential to make your company stand out in the competitive marketplace. One of the best ways to do this is by investing in custom outdoor neon signs to showcase your brand. These eye-catching signs have been a staple of the advertising world for decades, and they are still an effective way to grab the attention of potential customers.

In this comprehensive guide, we’ll explore the importance of company signage for brand exposure, discuss the various types of outdoor signage available, and delve into the benefits of custom outdoor neon signs for businesses. We’ll also provide tips on choosing the right design for your sign, ensuring proper placement, and maintaining the sign for years to come. Additionally, we’ll touch upon LED outdoor signs and their pros and cons, as well as discuss how to find the right sign company for your business needs. Finally, we’ll share some case studies of successful custom outdoor neon signs to inspire you on your journey to maximize brand exposure.

Importance of company signage for brand exposure

First impressions are crucial, and your business signs play a significant role in creating a positive image for your company. A well-designed outdoor sign serves as a powerful visual representation of your brand and can help to establish credibility, trust, and professionalism. High-quality signs that are strategically placed can generate substantial interest in your brand, attract new customers, and increase sales.

Moreover, custom outdoor neon signs offer several advantages that can boost your brand exposure. For instance, they can be used to create a unique and memorable brand identity, which is especially important in a world where consumers are bombarded with advertising messages on a daily basis. Furthermore, outdoor neon signs can be seen from a distance, making them an excellent choice for businesses that want to attract foot traffic and drive-by customers.

Types of outdoor signage: neon vs. LED

When it comes to outdoor signage, there are two main types to consider: neon and LED. Both options have their own unique benefits and drawbacks, which we’ll delve into in more detail later in this guide. In a nutshell, neon signs are known for their distinctive glow, making them perfect for creating a nostalgic or retro ambiance. LED signs, on the other hand, offer a more modern look and often come with additional features, such as the ability to display animated graphics and changeable text.

Benefits of custom outdoor neon signs for businesses

Custom outdoor neon signs offer a myriad of benefits for businesses looking to maximize their brand exposure. Some of these benefits include:

  • Visibility: Neon signs are renowned for their bright and vibrant colors, which can easily catch the eye of passersby. This increased visibility can help to draw in potential customers who might not have otherwise noticed your business.
  • Energy efficiency: While it may seem counterintuitive, outdoor neon signs are actually quite energy-efficient. They require less electricity to operate than traditional incandescent bulbs, which can result in significant cost savings over time.
  • Durability: Outdoor neon signs are built to withstand the elements, making them a long-lasting option for businesses. With proper maintenance, these signs can last for many years, providing a great return on investment.
  • Customizability: One of the primary advantages of custom outdoor neon signs is the ability to create a unique design that accurately reflects your brand identity. This can help to set your business apart from the competition and leave a lasting impression on potential customers.

Choosing the right design for your custom neon sign

When it comes to designing your custom outdoor neon sign, there are several factors to consider. Some of these factors include:

  • Size: The size of your sign will largely depend on the available space and the distance from which it needs to be visible. Be sure to take accurate measurements and consult with a professional sign company to determine the optimal size for your sign.
  • Colors: The colors you choose for your sign can have a significant impact on its overall effectiveness. Bright and contrasting colors are often the most eye-catching, but it’s essential to choose colors that align with your brand identity.
  • Typography: The font and lettering style of your sign can also play a crucial role in its success. Choose a font that is easy to read from a distance and complements the overall design of the sign.
  • Imagery: If you decide to incorporate imagery into your sign, be sure to choose a design that is simple and easy to understand. Complex images can be difficult to decipher from a distance, which can detract from the sign’s overall effectiveness.

Tips for effective outdoor neon signage placement

Proper placement of your outdoor neon sign is essential to maximize its visibility and effectiveness. Here are a few tips to help you choose the best location for your sign:

  • Height: Your sign should be placed at a height that is easily visible to both pedestrians and motorists. This often means mounting the sign above eye level and ensuring that it is not obstructed by trees, buildings, or other signage.
  • Lighting: To ensure that your sign remains visible during both day and night, it’s essential to choose a location with adequate lighting. This may mean installing additional lighting fixtures or choosing a spot with existing ambient light sources.
  • Visibility from multiple angles: Consider the various angles from which your sign will be viewed and ensure that it is visible from all relevant vantage points. This may require placing the sign at an angle or using double-sided signage.

Maintaining and caring for your custom outdoor neon signs

Proper care and maintenance of your custom outdoor neon sign will help to ensure its longevity and maintain its effectiveness. Here are a few tips for keeping your sign in top condition:

  • Cleaning: Regularly clean your sign to remove dust, dirt, and debris that can accumulate over time. Use a soft cloth and a gentle cleaning solution to avoid damaging the sign’s surface.
  • Inspect for damage: Periodically inspect your sign for any signs of damage, such as cracked or broken tubes, loose wiring, or malfunctioning transformers. If you notice any issues, contact a professional sign company to address the problem promptly.
  • Replace worn parts: Over time, certain components of your sign may wear out and need to be replaced. This includes the neon tubes, transformers, and other electrical components. Consult with a professional sign company to determine when replacement is necessary and ensure that the job is done correctly.

LED outdoor signs: pros and cons

While custom outdoor neon signs offer many benefits, it’s essential to consider the alternative: LED outdoor signs. These signs have their own set of advantages and disadvantages, which may make them a more suitable option for certain businesses.


  • Energy efficiency: LED signs tend to be even more energy-efficient than neon signs, which can result in additional cost savings over time.
  • Brightness: LED signs are known for their bright and crisp appearance, which can make them highly visible even during daylight hours.
  • Customizability: LED signs often come with advanced features, such as the ability to display animated graphics and changeable text. This can provide businesses with increased flexibility in their messaging and advertising.


  • Initial cost: LED outdoor signs tend to have a higher initial cost than neon signs, which may be a barrier for some businesses.
  • Maintenance: While LED signs generally require less maintenance than neon signs, they can still experience issues, such as burnt-out bulbs or malfunctioning components. Regular inspections and maintenance are necessary to ensure the sign’s longevity.

Finding the right sign company for your business needs

Choosing the right sign company is crucial to ensure the success of your custom outdoor neon sign project. Here are a few tips to help you find the best company for your needs:

  • Experience: Look for a company with a proven track record of creating high-quality custom outdoor neon signs. This will help to ensure that your project is in good hands.
  • Portfolio: Review the company’s portfolio to get a sense of their design capabilities and the types of projects they have completed in the past.
  • Customer testimonials: Read customer reviews and testimonials to gain insight into the company’s level of customer service and satisfaction.
  • Pricing: Obtain quotes from multiple companies to compare pricing and ensure that you’re getting the best value for your investment.

In our research for this article, we spoke to several suppliers, by far the most responsive, and knowledgeable was Voodoo Neon – their support team knew their stuff, knew all the right questions to ask, tips, hints, and pricing.  They also offered free design and quote for a neon sign.

Case studies of successful custom outdoor neon signs

To inspire you on your journey to maximize brand exposure with custom outdoor neon signs, here are a few examples of successful projects:

  • The iconic Starbucks mermaid: Starbucks’ outdoor neon sign in Seattle features the brand’s iconic mermaid logo, which has become a symbol of the company’s commitment to quality coffee and exceptional customer service. The sign’s bright green color and distinctive design help to draw in customers and create a memorable brand experience.
  • The vintage-inspired Shake Shack sign: Shake Shack, a popular fast-food chain, has embraced the nostalgia of custom outdoor neon signs with its vintage-inspired design. The sign features the brand’s name in retro lettering, helping to establish a unique brand identity and attract customers.
  • The eye-catching In-N-Out Burger arrow: In-N-Out Burger, another popular fast-food chain, uses a custom outdoor neon sign featuring a large, bright yellow arrow to guide customers to their locations. The sign’s distinctive design and high visibility help to create a memorable brand experience and drive traffic to the restaurant.

Conclusion and next steps for maximizing brand exposure

Custom outdoor neon signs are a powerful tool for businesses looking to maximize their brand exposure and attract new customers. By investing in a high-quality, eye-catching sign, you can create a memorable brand identity and stand out from the competition.

To begin your journey to maximizing brand exposure with custom outdoor neon signs, follow the steps outlined in this guide, and consult with a professional sign company to bring your vision to life. With the right design, placement, and maintenance, your custom outdoor neon sign can serve as a beacon for your brand, helping to drive traffic and increase sales for years to come.